Whether you're an Oklahoma or Auburn fan, you can support your team with authentic College Sugar Bowl Apparel featuring the newest items from our shop at FansEdge.com. Sooners and Tigers fans can also light up the stands in dynamic Sugar Bowl hats, T-shirts, sweatshirts and collectibles. Celebrate the history of the Sugar Bowl with stylish apparel and championship clothing that features exclusive 2017 designs. Our Sugar Bowl shop is stocked full with the latest items and championship apparel. Wear essential OU or AU gear throughout the coming season to show your team's success on the gridiron and their participation in the Sugar Bowl. Also commemorate the Sugar Bowl with collectible merchandise like keychains, plaques and footballs that ship from FansEdge.com for a low flat rate.