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Wisconsin Badgers Shop

University of Wisconsin–Madison Merchandise

Every state has a great, public university that almost perfectly represents the determination and spirit of its residents. In Wisconsin, that university is the University of Wisconsin. Long known as a major center of academic research and higher education, the University of Wisconsin has also grown to become a major force in collegiate athletics within the NCAA's Division I setup. The school is one of the largest institutions currently playing within the Big Ten Conference, and it enjoys a vast pool of fans throughout Wisconsin and the entire Upper Midwest. As one of the top-ranked public universities nationwide, many of its fans are loyal for life and looking for the perfect gear to celebrate their beloved Wisconsin Badgers.

At the store, fans will find exactly the gear and accessory items they need to cheer on the University of Wisconsin Badgers throughout football and basketball season, as well as during each of the university's other sports seasons that often fly under the radar. From soccer to field hockey and beyond, our store is full of items that look great in every stadium or arena on campus.

Badger Apparel: Go Red with Our Great University of Wisconsin Shirts and More

A great team deserves a great set of apparel options, and that's exactly what we've worked to create for students, graduates and fans of the University of Wisconsin. Our bestselling item in this category is easily our series of UW Badgers jerseys, which are designed to exactly match the school's own jerseys throughout all of its sports. With official team colors and official Badger logos licensed from the NCAA, we offer jerseys designed for men, women, children, and even babies. There's something for everyone, and it's all designed and assembled with the highest commitment to quality and long-term durability.

In addition to University of Wisconsin jerseys, shoppers will find t-shirts, sweatshirts and plenty of other items to wear on a daily basis. We've even managed to offer some great footwear items that will relax and entertain fans all year long. All of our apparel is manufactured using high-quality cotton, fleece, and polyester materials, and that means it will resist tearing, fading, and other damage that can befall items of lesser quality.

Home Accessories Seal the Deal for Badger Fans

Of course, the biggest Wisconsin fans are often looking to translate their apparel purchases into home decorating choices that can last all year long. We understand that, and has worked to create the largest pool of accessories available online. University of Wisconsin sports fans can trust our online store to offer more flags and banners, better key chains and hats, and a larger selection of pet and baby accessories, than virtually any competing option on the Internet.

Better yet, we work with only the most trusted suppliers available. That means our items are always in stock, built to last, and designed to look great no matter the season or the accessory's use throughout the home. With a constantly changing lineup of great accessory products and styles, fans are sure to find something that meshes with their sense of style and their love of the game throughout the academic year and beyond.

Get Started Today and Enjoy Great University of Wisconsin Gear

For the best selection of Wisconsin Badgers merchandise on the market, fans should head to the store and look at all of the great items we offer to Badger fans in Wisconsin and across the country. There's something for every taste, every age group, and every sport, and it's sure to impress even the most skeptical fans on the hunt for new merchandise.

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Spring is here and we've loaded up our store with hundreds of fresh new items. Spice up your wardrobe with popular spring picks like tank tops, socks, shorts, snapbacks, scrubs, sunglasses, and jewelry. Whether you're inside at home, hanging out on the lawn or out and about in the car, we've got plenty of stuff like decals, garden gnomes, flags, towels and coolers to help show your team spirit no matter where you are. Finally, don't miss out on NCAA National Championship gear as new Champions emerge.